How to Start Selling Motorcycles as a Dealership

There is no secret formula to start selling motorcycles as a dealership. However, it begins with good research about the industry and market. Also, don’t sell any bike without proper maintenance. Always remember that your customers are your best asset. I will show you how to start selling motorcycles as a dealership.

Selling motorcycles is a very lucrative business. But to start selling motorcycles as a dealership, you’ll need to work with your local authorities and build a solid infrastructure. The motorcycle industry has been growing for decades now. And although the average person doesn’t know that, they will soon.

Millions of people want to buy their first motorcycle but don’t know where to begin. But what if you could cut out the middleman and become a motorcycle dealer? I’ll share with you the steps you need to take to start selling motorcycles as a dealership.

Selling Motorcycles

What is a dealership?

A dealership is a legal term for an establishment that sells motor vehicles. If you want to sell motorcycles, you’ll need to start by registering as a dealer in your state.

There are different types of dealerships; one of the most popular is the franchised dealership. This is where a large company owns the dealership, and the franchisee is a small business owner who rents the space from the larger company.

How do you start selling motorcycles?

There are many ways of starting up a motorcycle dealership. Some of the most common include:

Setting up an independent dealership

You can open a motorcycle dealership on your own. There are many benefits to doing this but also some downsides.

You can’t sell directly to consumers.

One of the biggest downsides of opening a dealership is that you can’t sell directly to customers. You can’t sell motorcycles online, deliver them to your customer’s house, or offer any warranty or service. But if you have the capital, this can be a good way to start a motorcycle dealership.

Working for a dealership

  • You can work for a dealership.
  • Working for a dealership is probably the most common way of selling motorcycles.
  • Most dealerships have an owner-operator.
  • The owner-operator is someone who owns and operates a dealership.
  • They are the ones who are responsible for selling the motorcycles and handling the day-to-day operations of the dealership.
  • Working for a dealership gives you an instant advantage.
  • You get to sell more motorcycles, but you can also sell them faster because you don’t have to worry about anything else.
  • Working for a dealership gives you a huge advantage.
  • While many people might think you must be a dealer to sell motorcycles, you don’t.
  • Working for a dealership is the best way of selling motorcycles.

What are the benefits of being a dealer?

Being a dealer can be incredibly rewarding. You can earn money by doing what you love.

Here are a few of the benefits of being a dealership.

1. You can offer more than just a bike

You can also sell accessories such as helmets, lights, chains, and other cool stuff along with the ride.

2. Your customers will trust you

They’ll feel more comfortable buying from someone they know and trust your expertise because you’ve been around for years.

3. You get to meet new people

Your customers will introduce you to new people. You’ll make new friends and learn new things.

4. You’ll get to help people

Your customers will appreciate that you’re giving them something for free. You’ll get to help people buy their first bike or their first motorcycle, and you’ll get to build up a brand.

5. You’ll get to build a network

You’ll connect with other dealers, and they’ll help you with the odd sale.

Learn how to sell motorcycles in the dealership

Most people think selling motorcycles is only about buying, marketing, and dealing with money. However, the reality is a bit more complex.

It would help if you found a dealership willing to sell the bike and have it shipped to your location. Then you need to learn about the dealership and its sales process.

Once you have the basics, you can move to the next stage of learning about the bike itself.

To successfully sell motorcycles, you’ll need to do a lot of research on the bike.

In the case of a Harley Davidson, you’ll need to check out the brand’s history, see the different models, and understand the differences between the types of bikes available.

Frequently Asked Questions Selling Motorcycles

Q: Do you have experience in sales and marketing?

A: Yes, I’ve been selling and marketing for almost 35 years. I have worked with distributors and retailers across the country.

Q: What’s the best way to start selling motorcycles?

A: If you are going to sell a motorcycle, you should buy the bike from a reputable dealer. The next step is to educate yourself on how to market the bike to the public.

Q: What’s the best way to start selling motorcycles as a dealership?

A: The best way to start selling motorcycles as a dealership is to look in the mirror and ask yourself how much you want it to market. You need to know what you are looking for. If you want to sell a motorcycle and don’t know what you are looking for.

Top 3 Myths About Selling Motorcycles

1. You must be an expert mechanic and have a good business plan.

2. You need to have a garage full of cars.

3. You need to spend hundreds of thousands of dollars.


There are many opportunities to make money online. There are many different ways to make money by selling something. For example, you could sell items in an online marketplace like Amazon, eBay, or Alibaba. You could also sell things through a classified advertising site like Craigslist or Kijiji. You could also sell services online through sites like Fiverr or Upwork. However, there are lots of other options to make money online. So feel free to experiment. And don’t worry about wasting time or energy trying to make money incorrectly.

More Similar Posts